We are focused on the future and learning from the past. We believe great ideas and innovation are critical to meaningful and compelling differentiation, they mean nothing without successful implementation. The Ipsum Group brings an experienced, passionate, and consumer-centric approach when providing consultation and related services for its clients. Three decades of real-life strategic planning and implementation, Deborah has paid the proverbial ‘dumb tax’, so her clients won’t. Delivering unique and valuable insights to help her clients mitigate risk and find the sweet spot for profitable solutions is always the goal.
Deborah has collaborated with award-winning experts, and leaders in their fields. Her long-standing relationships provide her clients with a proven list of research firms, land planners, architects, interior designers, universal design experts, landscape architects, media planners, consumer research firms, community management companies, advertising agencies, and more.
Consultation agreements can range from a day with a client, project based, or ongoing, long-term agreements that can provide needed 55+ expert advice at critical decision points.
55+ FOR SALE AND FOR RENT REAL ESTATE MARKET INSIGHTS
- 55+ Mature Consumer Values, Purchase Motivations, and Emerging Trends
- 55+ Home Design & Community Best Practices and Emerging Trends and Opportunities (For Sale, Active Adult 55+ Rentals)
- Community, Home, and Market Audits
- Revitalization Strategies for Aging Active Adult Communities
- Strategic Advice and Coordination of Market and Consumer Research: Market Studies, Target Consumer Research, and Resident Feedback.
55+ STRATEGIC PLANNING FOR PROFITABLE SUCCESS
- Brand & Positioning Strategy with consideration for Builder/Developer DNA
- Site Selection and Land Planning Strategy
- Community Visioning & Planning – Place Making Strategy
- Lifestyle and Amenity Strategy & Programming
55+ RESIDENTIAL PRODUCT STRATEGY
- Lifestyle and Life Stage Driven Residential Product Design Strategy
- 55+ Housing Trends and Best Practices
- Universal Design Application
- Residential Product Segmentation Strategies
- Market & Consumer-Driven Specifications, Options, Upgrade, and Lot Premium Strategies
- ‘Ageless’ Marketing Strategy
- Planning and Budgeting a Successful Market Launch and On-Going Marketing Plan
- Marketing Communications Strategy (Creative, Website, Digital & Traditional Media, PR, Social)
- 55+ Customer Relationship Marketing Strategy (Email, Stay and Play Experience, Event Marketing)
- Sales Environments, Welcome Center, and Operations
- Model Merchandising Strategy
55+ SALES STRATEGY
- Successful 55 + Selling Strategies
- 55+ Sales Training
- Profitable Design Center Strategies for 55+
- Successful 55+ Sales Promotions and Incentive Strategies
55+ LIFESTYLE STRATEGY
- Lifestyle Programming & Activation
- Community Management & Lifestyle Facilitation (Lifestyle Director, Fitness, Wellness, etc.)
- Lifestyle Partnerships (Healthcare/Wellness, Lifelong Learning, etc.)
- Resident Relations Strategies and Best Practices
Fees are structured to best meet the needs of the client and scope of work. Please contact us for more information.