INNOVATION & PROVEN BUSINESS STRATEGIES
HOW TO WIN IN THE 55+ ACTIVE ADULT
REAL ESTATE MARKET
ABOUT THE IPSUM GROUP
The Boom is here! 10,000 Boomers are turning 65 every day. They control more than 70% of the discretionary income and equity in the U.S. The average age of this discretionary new home buyer is 63 and getting older. For over three decades, The Ipsum Group founder Deborah Blake has been focused on the business of creating communities and homes that respond to the needs and aspirations of the 55+ mature real estate consumer. Deborah started her career with the leading brand in active adult, retirement communities, Del Webb. After working with both public and private developers and homebuilders in executive leadership roles, she created The Ipsum Group in 2012 to serve her clients with innovative and proven business strategies to win in the evolving 55+ consumer real estate market.
The Ipsum Group brings an experienced, passionate, and consumer-centric approach to providing consultation services for its clients. From 55+ consumer insights, emerging 55+ For Sale and Rental real estate trends and best practices branding and marketing, lifestyle, management, and sales strategies, we can ensure your community is right on target.
“… an outstanding business professional with expertise in active adult housing.”
Eric Snider | President at Lifestory Research
“…a vital asset to any builder or developer planning a new community or seeking to breathe new life into an existing one.”
Ken Johnson | Past Strategic Marketing VP – Pulte Group
Want to learn more about how The Ipsum Group can help you create unique communities that respond to the aspirations of the evolving mature 55+ real estate consumer in profitable ways? Contact us today to learn more about how our services and expertise can help you outperform the competition in this specialized market segment.