Deborah Blake

Deborah Blake’s experience with the 55+ mature consumer began at Del Webb, where her 22-year career spanned leadership roles in the Design Center, Sales and Marketing, Community Visioning and Start-Up, Operations, and ultimately, the national in-house Del Webb expert for the Pulte Group. She has been involved in the start-up and operations of large Sun Cities as well as the development of new age-qualified and age-targeted concepts to respond to emerging market and consumer segments, expanding 55+ market share for Del Webb in Sunbelt and four-season U.S. markets. She has developed organizations from the ground up, managed successful teams, and in 2009, as the national director of marketing, she led the repositioning of the Del Webb brand and was the in-house expert advising Pulte operators in 21 U.S. markets with the on-the-ground execution of the Del Webb community experience. Prior to launching The Ipsum Group, Deborah served as senior vice president of strategic marketing for Robson Communities, where she directed all aspects of repositioning the 40-year-old brand as a premium brand in the active adult community category.


For nearly three decades, The Ipsum Group founder Deborah Blake has been focused on the business of creating communities and homes that respond to the needs and aspirations of the 55+ mature real estate consumer. Deborah started her career with the leading brand in active adult, retirement communities, Del Webb. After working with both public and private developers and homebuilders in executive leadership roles, she created The Ipsum Group to serve her clients with innovative and proven business strategies to win in the evolving 55+ consumer real estate market.


The Ipsum Group specializes in creating communities and homes that respond to the needs and aspirations of the 55+ mature real estate consumer. We can help with consumer research, feasibility development, community ideation and operations, planning and development, branding, marketing, advertising, customer relationship management, sales, product and amenity design, and lifestyle programming.


The Ipsum Group has spent the last 4+ years sharing best practices and assisting developers and homebuilders to enter the growing and increasingly competitive 55+, active adult, retirement, and age-targeted real estate market. Deborah delivers modern consumer insights and innovative and proven business strategies to her clients with an eye on the prize: monetizing the growing and diverse opportunities inherent in the 80-million-plus boomer population.


Success as a developer or homebuilder requires more than a market study or copying the best sellers. It demands an in-depth understanding of each client’s unique company DNA, the location of the community, and the mature 55+ consumer segment, creating a winning combination that breaks away from the competition.


The Ipsum Group experience spans well-known Sunbelt locations, as well as the increasingly popular four-season, retire-in-place markets across the country. Deborah offers a one-of-a-kind context for how the consumer is changing and the deep, value-based motivations that have stood the test of time.