Services

The Ipsum Group brings an experienced, passionate, and consumer-centric approach when providing consultation and related services for its clients. For nearly three decades of real-life strategic planning and implementation, Deborah has paid the proverbial ‘dumb tax’ so her clients won’t. Delivering unique and valuable insights to help her clients mitigate risk and find the sweet spot for profitable solutions is always the goal.

For nearly three decades, Deborah has collaborated with award-winning experts, and leaders in their fields. Her long-standing relationships provide her clients with a proven list of research firms, land planners, architects, interior designers, universal design experts, landscape architects, media planners, consumer research firms, community management companies, advertising agencies, and more.

Consultation agreements can range from a day with a client, project based, or ongoing, long-term agreements that can provide needed 55+ expert advice at critical decision points.

55+ Consumer and Real Estate Insights

  • 55+ Mature Consumer Values, Purchase Motivations, and Emerging Trends
  • 55+ Community Best Practices and Emerging Business Models
  • Community Audits and Revitalization Strategies for Aging Active Adult Communities
  • Strategic Advice and Coordination of Market and Consumer Research: Market Studies, Target Consumer Research, and Resident Feedback.

Strategic Planning for Profitable Success in the 55+ Market

  • Brand & Positioning Strategy
  • Site Selection Strategy
  • Community Visioning & Planning
  • Lifestyle Strategy & Programming

55+ Residential Product Strategy

  • Lifestyle and Life Stage Driven Residential Product Design Strategy
  • 55+ Housing Trends and Best Practices
  • Universal Design Application
  • Residential Product Segmentation Strategies
  • Market & Consumer-Driven Specifications, Options, Upgrade, and Lot Premium Strategies

55+ Marketing

  • Marketing Strategy
  • Planning and Budgeting
  • Marketing Communications Strategy
  • Marketing Communications (Creative, Digital & Traditional Media, PR, Social)
  • Website Strategy
  • 55+ Customer Relationship Marketing Strategy

55+ Experiential Marketing

  • Sales Environments and Operations
  • Model Merchandising Strategy
  • Event Marketing
  • “Try It Before You Buy It” Strategy, Business, and Operational Plans

55+ Sales Strategy

  • Successful 55 + Selling Strategies
  • Profitable Design Center Strategies for 55+
  • Successful 55+ Sales Promotions and Incentive Strategies

55+ Lifestyle Strategy

  • Lifestyle Programming & Activation
  • Community Management & Lifestyle Facilitation
  • Lifestyle Partnerships
  • Resident Relations Strategies and Best Practices

Fees are structured to best meet the needs of the client and scope of work. Please contact us for more information.